keywords: Profitability, marketing, groundnut, gross marketing income, marketing channel
The study examined the Profitability of groundnut marketing in Yola North Local Government Area, Adamawa State with a view to identifying and proffering solution to the problems affecting groundnut marketing. Fifty two (52) respondents were randomly sampled for the study and structured questionnaire were used to collect primary data from the respondents. The primary data were analysed using descriptive statistics such as frequency and percentages and gross margin. The results of the data analyses revealed that (58%) of the marketers were between 25 – 44 years of age, (65%) were males and 71.2% of them were married. (82.7%) of the marketers have attended a level of formal education and (46.1%) have less than 10 years of marketing experience. The Study also shows that, the business is profitable with a gross margin per bag of N913.04 and the net profit per bag of N600, thus depicting profitability in the business. The problems that are being faced by groundnut marketers in the study area were inadequate capital, inadequate transportation, inadequate storage facilities and excessive price fluctuation. Based on the study it was recommended that there should be efficient policy formulation and implementation such that to protect both the marketers and producers by educating the traders on good marketing principles through the extension agents to improved groundnut marketing activities in the area. Groundnut marketers in the study area should form cooperative group(s) to have access to loans from bank(s) for better capital base for higher profit, Storage facilities should be provided so that surplus groundnut can be stored to avoid spoilage and loss among others.